Tag Archives: complacency

Keep Coming Back.It Works (If You Work It).

When customers believe that they have bought a product, they congratulate themselves on their good judgment.

When customers believe they were sold a product they often grouse about either their bad judgment or the sales person or both.

Buyers brag to their friends about either their great choice, about the sales experience or both; referrals are often the result.

The second category of customer may be either complacent or unhappy. In either case referrals are not likely to result.

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Keep Coming Back.It Works (If You Work It).

When customers believe that they have bought a product, they congratulate themselves on their good judgment.

When customers believe they were sold a product they often grouse about either their bad judgment or the sales person or both.

Buyers brag to their friends about either their great choice, about the sales experience or both; referrals are often the result.

The second category of customer may be either complacent or unhappy. In either case referrals are not likely to result.

THE ABCs OF CLOSING

Lee_Broom

Usually, the first roadblock on the Always Be Closing path is a small revelation of the prospective buyer’s mind set, a bias of generality that is a meant to send us to the bleachers.

Our job is to make a few more preliminary closes in an attempt to discover more refined mindsets. WE NEED TO KNOW HOW the prospect gathers information. We need to know WHAT if anything, the prospect knows or has heard about our product. If the prospect seems to be knowledgeable about our offering, we can listen to a couple of complaints, compliment the prospect on their knowledge and ask what they thought the benefits were, if any. We are now having a conversation.

Listen well, gather information and Always Be Closing.

I YAM WHAT I YAM

Lee_Broom

Do you ever feel like a comic strip character?” This was the topic of conversation at lunch with a friend last week.

“My secret self is Olive Oyl; who are you?”

When I first approached this train of thought, I was alone at my desk, wondering what I wanted to write about and the thought crossed my mind about playing cops and robbers as a boy. Or Cowboys and Indians. Or Alley Oop.

So who am I when I make that first call to a prospect or when I answer a call from a troubled client or write up an order for my favorite customer?

What hat am I wearing when I ask a lady for a dinner date?

Is there a cape in my imaginary closet?

A sword?

A turned around collar?

A Wonder Woman swim suit?

Our lives begin with affirmation.

By the time we are eighteen months old we have mastered the challenge of scientific observation and established our most basic methods of coping with fear. We know to act innocent or guilty, we are aggressive or pleasant, we push and we pull.

For the next couple of decades we will be creating our personas, aping lines from songs, the latest styles and speech patterns and our most private thoughts will be linked somehow to the need for approval either for protection from violence or for good vibrations as saluted by Mike Love in the sixties.

And if from all of this there emerges a goal for defining our true selves chances are we shall all benefit from this, including the servant.

If that goal is totally self-serving everyone wins but the servant.

This is a time of year where we all join hands.

Accept the Love and Pass it On.

FREE TRADE OR FAIR TRADE

Lee_Broom

Elections are on the horizon. More and more I am hearing the phrases Free Trade and Fair Trade.

DO YOU UNDERSTAND THE PROS AND CONS OF EACH?

 

Do you want to live in a FREE world or a FAIR world.

In world of unrestricted trade Drugs are legal, the drug lords get rich.

With the heavy taxation and legislation to determine which drugs are legal, the Senators get rich.

I sell art and write poetry. So far I am still legal.

They haven’t cut off my blood pressure meds yet but I exercise daily just in case.

 

Keep Coming Back.It Works (If You Work It).

When customers believe that they have bought a product, they congratulate themselves on their good judgment.

When customers believe they were sold a product they often grouse about either their badjudgment or the sales person or both.

Buyers brag to their friends about either their great choice, about the sales experience or both; referrals are often the result.

The second category of customer may be either complacent or unhappy. In either case referrals are not likely to result.

KEEP COMING BACK IT WORKS

lee_broom

When customers believe that they have bought a product, they congratulate themselves on their good judgment.

When customers believe they were sold a product they often grouse about either their bad judgment or the sales person or both.

Buyers brag to their friends about either their great choice, about the sales experience or both; referrals are often the result.

The second category of customer may be either complacent or unhappy. In either case referrals are not likely to result.