………that which you got from your neighbor.
It doesn’t matter if it is an email pass-along, gossip or the latest on a product recently seen on television or the internet or maybe a ten word tweet. Information gathered in this fashion is believed according to the number of repetitions within the community of the individual receiving it. Its value is based not on truth but on popularity.
This is the yardstick used by marketers.
As a marketer, I rarely possess a measure for the ethical considerations of the individuals who populate my target market. I can follow my own rules of good conduct. I can add a little music. If I make a sale I wrap my product and send it on its way.