GOODS AND SERVICES

Lee_Broom

GOODS AND SERVICES

We shop for Goods.

We compare one with another.

We read the literature.

We listen to the pitch.

We compare benefits.

We prioritize.

We experiment.

And if we buy, we “buy” THE SERVICE.

We shop for Goods; we “buy” THE SERVICE

Even if only for beauty…

Even if only for fame…

We buy the SERVICE.

Or we DO NOT

Yesterday you were the prospect.

Today you are the CSR, the TSR, the Clerk, the Account Manager.

Present the SERVICE.

This is what we BUY.

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Lee Broom

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