THE WORST KIND OF INFORMATION

…that which you got from your neighbor.

It doesn’t matter if it is an email pass-along, gossip or the latest on a product recently seen on television or the internet or maybe a ten word tweet. Information gathered in this fashion is believed according to the number of repetitions within the community of the individual receiving it. Its value is based not on truth but on popularity.

This is the yardstick most often used by marketers.

As a marketer, I rarely possess a measure for the ethical considerations of the individuals who populate my target market. I can follow my own rules of good conduct. I can add a little music. If I make a sale I wrap my product and send it on its way.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s