“A lie can travel halfway around the world while the truth is putting on its shoes.” Mark Twain.
In marketing our goal is to do our part in growing our business and hopefully our profits. That is the goal but not necessarily our job. Our job may be great customer service; our job may be sales or advertising or tapping out copy or managing a call center. But always our job, indeed the job of every employee from the bottom up, is to solve the customer’s problems in ways that perhaps only we can.
By solving the customer’s problem effectively and honestly and with maximum integrity the business will surly grow as will we as individuals and as members of a happy well-organized team.
And, one member of the team can destroy not only the team spirit but everything we have worked so hard to achieve. One impatient person can increase personal sales with a lie. Soon the lies repeat themselves and new lies are born.
And the walls come tumbling down.